About

Acacia is a specialist brand strategy consultancy. Since 2010, we help businesses seeking faster growth build stronger brands with clarity and confidence.

Brand Strategy

Brand Identity

Campaigns

Digital Design

Expertise
Acacia enables you to create, refresh or reinvent your brand

François Reynier
Founder & Strategist

Sareena Bhatoa
Copywriter

Abigail Eshun

Project Manager

Daniel Michahelles
Account director

Samuel Clutterbuck
Graphic Designer

Abigail Eshun

Content Creator

Adlai Danquah
Videographer

Candice Sterling
Web developer

Melanie King
Multimedia Designer

Team
A team of passionate strategists, creatives and technologists.

Our process
We make branding simple

“​It was a pleasure to work with Acacia. It was particularly reassuring for there to be such a sound rationale behind the design and for it to be explained clearly.”
— Malcom Trotter, IAB

  • Setting solid foundations for success

    At Acacia we believe everything starts with you, where you are, where you want to go and your big vision.

    Using Acacia’s proven brand discovery process, we gain deep insights into your current brand, challenges and competitive landscape.

    Together, we map out the best path for long-term growth.

  • Crafting the best brand strategy

    Let’s think deeply about what your brand should be, stand for and say.

    Using Acacia’s B.E.C.O.M.E. brand-building methodology, we define your brand’s purpose, principles, positioning and personality.

    All this crystalises into a unique value proposition your competitors will find hard to match or imitate.

  • Crafting an outstanding brand

    This is where the creative magic happens. We bring your brand to life verbally and visually.

    Together we create a distinctive and memorable brand identity that will last decades.

  • Launching your brand

    We give you in-depth guidance on implementing your brand across all your marketing channels.

    You now have a future-proof and scalable brand that genuinely supports business growth.

Why choose Acacia?

A unique approach

Branding doesn’t have to confusing. Acacia’s unique B.E.C.O.M.E framework makes branding simple for busy business leaders.

An accessible expertise

Branding doesn’t have to be out of reach. Acacia provides you with high-end branding solutions at a fraction of the cost of a big branding agency.

A proven track record

Acacia brings you 20+ years branding expertise working internationally in five countries with leading brands in automotive, finance and tech.

Why choose Acacia?

A unique approach

Branding doesn’t have to confusing. Acacia’s unique brand-building framework makes branding simple for busy business leaders.

An accessible expertise

Branding doesn’t have to be out of reach. Acacia provides you with high-end branding solutions at a fraction of the cost of a big branding agency.

A proven track record

We have 20+ years branding expertise working internationally in five countries with leading brands in automotive, finance and tech.

What our clients say

“We would recommend Acacia to any organisation looking to rebrand because they took us to a perfect end result."

KELLY ORFORD
Marketing Manager / IAB

  • I worked with Francois at Acacia on quite a few design projects and he always had great innnovative ideas that translated into real world solutions for our clients.

    Matt Doyle
    AIA worldwide

  • Acacia's ideas and illustrations really helped to bring the Boots brand to life for the audience. Together we managed to produce a terrific campaign.

    Matt Sharp
    AMS

  • Acacia has worked with GVA on a number of projects.​ We were very pleased with their commitment to getting projects delivered to a high standard to tight deadlines.

    Kevin Marriott
    GVA

Let’s make your brand stronger

Book a Discovery call and let’s get to know each other.