How founders should use branding to boost revenue and increase profitability

Most founders struggle to see how branding impacts sales and profit margins. They often see branding and profit as totally unrelated. This isn’t true. In a noisy world, branding can be one of the most effective strategies to attract high-value clients and increase profitability.

For most founders, generating and growing revenue is often the top priority, but they often neglect brand-building activities. Once they see the massive return on investment that having a strong brand provides, they invariably wish they had started sooner. 

Often, founders find branding confusing and complicated. Yet, with the proper guidance, any business serious about scaling up can get massive returns from investing in its brand. 

At Acacia, we specialise in making branding simple. Here is tangible evidence of how building a stronger brand positively enhances business performance.

Branding boosts your business visibility

Invisible businesses don’t grow. They stagnate at best. The best way to improve your business visibility to potential clients is by having a highly distinctive and memorable brand. 

Did you know that it can take up to 7 impressions for people to remember your brand? 

Brand-building is the most cost-effective way to increase your business visibility in a crowded marketplace. 

This is especially true if you have a limited budget and can’t afford to run expensive marketing campaigns all the time.

Think about it, once you get your branding right, you’ll multiply the returns of every penny you spend on future marketing campaigns.

Branding builds and nurtures customer loyalty

Did you know that winning a new client costs five to eight times more than retaining an existing one?

This makes perfect sense: keeping your existing clients happy doesn’t require as much time and resources as going out and pitching to someone new.

So why is brand loyalty so powerful for revenue growth? Because with brand loyalty comes trust, and when your clients trust you, they’ll never leave you for someone else, no matter what.

A strong brand builds customer loyalty, increasing your recurring revenue while lowering client acquisition costs.

And the greater the lifetime value of each client, the more predictable and sustainable your revenue stream.

But brand loyalty isn’t a given. You earn it by building and maintaining a strong bond with all your clients at all times, even if they aren’t currently engaging with you commercially. You do this by staying top of mind through branding. 

Branding enables you to build a premium brand

In any industry, the leading brand will always command premium prices.

A premium brand demands a premium price because it tangibly conveys higher value than the competition. 

You will often hear businesses constantly competing on price against cheaper competitors complaining that this is because their clients have a tight budget. 

Unfortunately, this belief is mistaken. The harsh truth is that they compete on price because they cannot convince prospects why they are worth more than the competition. Ouch!

As a founder, to stop competing on price, you need to focus on attracting the best clients, the ones with the highest spending power.

But the best clients are also the most discerning. They only want the best. This is why they will always choose the premium brand and never argue about prices.

Branding is how you make your higher value tangible and become a premium brand.

Branding attracts talent and boosts productivity

It’s easy to think that branding only has an external impact, but it makes attracting and retaining top talent much easier (and cheaper).

Often recruitment is one of the founders’ biggest headaches. Did you know that businesses with poor branding need to pay 10% higher salaries?

But a strong brand that powerfully conveys its mission and values will attract top talent like a magnet.

Branding creates the culture of your organisation.

A strong brand means a strong company culture with happy employees. And happy employees are more productive and loyal because they feel part of building an inspiring vision.

Give your brand a 5-minute health-check

Do you want to attract more clients and grow your business faster?​​

In today’s digital-first world, you need a strong brand to cut through the noise, stand out from competitors and attract the best clients.

Branding is vital for growth. Get your brand right, and you’ll have raving fans queuing up to buy from you.

Get it wrong, and you’ll always struggle to cut through the noise and compete on price.

Take Acacia’s brand health-check scorecard to identify your current brand’s strengths and areas of improvement.

What’s your brand’s health score? Find out in 5 minutes and discover how to build a stronger brand.