Scaling up in a competitive industry? Here are the key insights any high-growth business can learn from Facebook’s rebrand, even if you’re not a tech titan.

For many, 2021 was a year of transition and business reinvention. A good year for laying solid foundations for future growth. Now it’s time to align everything you do, and everyone doing it with you, towards your long-term goal. Your purpose.

Why you should operate and communicate…with purpose

There’s never been more noise, more competition, and so many copycats. Getting lost in the noise isn’t an option if we are serious about growth. Here is why effective brand differentiation is key to sustainable growth.

Many businesses find branding confusing. At Acacia, our mission is to make branding simple. Our unique brand-building methodology makes brand-building easier by focusing on the core essence of what makes a strong brand: Purpose, Principles, Positioning and Personality. Looking for an easier approach to branding? Read on.