From Challenger to Leader

Six Steps to an Irresistible B2B Brand

Unlock the full power of your brand

Did you know that 70% a B2B purchase decisions is made before the first email or call?

You have less than three seconds to make a positive and striking first impression. Your brand is how you pitch your business to the world.

Discover how to B.E.C.O.M.E an irresistible brand

With the BECOME framework, you too can build your brand with clarity and confidence.

Step 1: Blueprint
Define a clear blueprint to ensure a smooth brand-building process, keeping everything on time and within budget.

Step 2: Explore
Gain deep insights throught audit and research to identify the best market opportunities.

Step 3: Create
Create are in irresistible brand strategy and valuable intellectual property.

Step 4: Optimise
Design how your brand looks, speaks and feels to make
an instant connection and a lasting impression.

Step 5: Maximise
Amplify your brand with clarity and consistency across all touchpoints.

Step 6: Engage
Ensure a successful launch and sustained audience engagement.

What our clients say

“I would recommend Acacia to any organisation looking to rebrand because they took us to a perfect end result.”
Kelly Orford, IAB

Meet the author

François Reynier is a seasoned brand strategist with over twenty years of experience in building powerful brands.

François specialises in helping expert B2B businesses stand out by creating irresistible brands that attract high-value clients, top talent and investors.

With a proven track record and a passion for brand transformation, François developed the unique BECOME framework to guide ambitious businesses through the process of building a strong, compelling brand.

Unlock your brand’s full potential with our guide.

Everything you need to build a strong brand

Discover how to make your business irresistible

  • Learn the blueprint for laying strong brand foundations that ensure long-term success.

  • Explore how to use market research to identify your brand’s unique positioning.

  • Discover the techniques for crafting a memorable and impactful brand identity.

  • Get practical tips on developing a consistent tone of voice that resonates with your audience.

  • Understand the importance of brand guidelines and how to create them.

  • Find out how to execute a powerful brand launch that drives engagement and loyalty.

The ultimate blueprint to build an irresistible brand