Fact: Purpose-driven businesses are more resilient during economic downturns. They also enjoy higher client loyalty and grow up to five times faster than the competition. So why is purpose so powerful?

If your brand is a mishmash of disjointed parts, don’t be surprised if it scares people away. Has your brand become a monster while you were too busy running your business?

Most founders struggle to see how branding impacts sales and profit margins. They often see branding and profit as totally unrelated. This isn’t true. In a noisy world, branding can be one of the most effective strategies to attract high-value clients and increase profitability.

Ever wondered why the world’s most famous brands are so loved? Why do they have legions of raving fans who will only buy from them and ignore competitors?